Legal
Privacy Policy
Last updated: April 2026
Valoir (“we”, “us”, “our”) is committed to protecting the privacy of everyone who visits our website and uses our services. This policy explains what data we collect, why we collect it, and how we use it — in plain English, in accordance with UK GDPR and the Data Protection Act 2018.
1. Who We Are
Valoir is a boutique, owner-managed property service operating in Prime Central London. Our registered office is in London, United Kingdom. For any data-related enquiries, please contact us at privacy@valoir.co.uk.
2. What Data We Collect
We may collect the following categories of personal data:
- Contact information — name, email address, phone number
- Enquiry details — your property preferences, budget, and intended tenancy dates
- Newsletter subscription — your email address and marketing preferences
- Usage data — pages visited, time spent on site, browser type (collected via analytics)
- Cookie data — see our Cookie Policy for full details
3. How We Use Your Data
We use your personal data for the following purposes:
- Responding to property enquiries and booking viewing appointments
- Sending our newsletter and updates about new listings (with your consent)
- Improving our website and understanding how visitors use it
- Complying with legal obligations
4. Legal Basis for Processing
We process your data on the following legal grounds under UK GDPR:
- Consent — for marketing emails and non-essential cookies
- Legitimate interests — for analytics and improving our services
- Contract — when processing is necessary to fulfil a tenancy or service agreement
- Legal obligation — when required by law
5. How Long We Keep Your Data
We retain personal data only for as long as necessary for the purpose it was collected. Contact and enquiry data is kept for a maximum of 3 years unless a tenancy agreement is entered into, in which case we retain records for the duration required by law (typically 6 years). Newsletter subscribers may unsubscribe at any time and their data is removed promptly upon request.
6. Sharing Your Data
We do not sell your personal data. We may share it with trusted third-party service providers who help us operate our website (e.g. hosting, email delivery) under strict data processing agreements. We will never share your data with third parties for their own marketing purposes.
7. Your Rights
Under UK GDPR you have the right to:
- Access — request a copy of the personal data we hold about you
- Rectification — ask us to correct inaccurate data
- Erasure — ask us to delete your data (the "right to be forgotten")
- Restriction — ask us to limit how we use your data
- Portability — receive your data in a structured, machine-readable format
- Object — object to processing based on legitimate interests or for direct marketing
To exercise any of these rights, email us at privacy@valoir.co.uk. We will respond within 30 days.
8. Cookies
We use cookies to improve your experience on our website. For full details of the cookies we use and how to manage them, please read our Cookie Policy.
9. Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website uses HTTPS encryption. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically.
11. Contact & Complaints
If you have any questions or concerns about how we handle your data, please contact us at privacy@valoir.co.uk. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.